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Voices Behind the Policy: How Field Research Helped Shape a Controversial Women's Rights Proposal

When policy touches deeply personal, divisive, and emotionally charged topics, listening becomes more than an act of research—it becomes a civic responsibility. That was the case when we were entrusted with leading a national fieldwork initiative to support the design of a legislative proposal related to women’s rights, reproductive health, and access to care. The proposal was being drafted by a group of political leaders aiming to introduce it in the national congress of their country. The goal: gather real, diverse, and honest public opinion on the issue before shaping the final bill.
July 12, 2025 by
Voices Behind the Policy: How Field Research Helped Shape a Controversial Women's Rights Proposal
Kathia Ramos

Our Role: Sensitive Research, Strategically Executed

Our mission was to recruit, moderate, transcribe, and analyze hundreds of voices from across the country—while carefully accounting for one of the most influential variables in this context: religiosity.

We carried out two distinct and intentionally separated research rounds:

🔹 Round 1: Religious Profiles

We recruited individuals who were active members of different religious communities, following highly specific criteria provided by the client. These participants represented the most prominent and organized religious groups across the country.

🔹 Round 2: Non-religious Influencers

We then engaged with individuals who didn’t prioritize religious beliefs in their decision-making, but still had strong views on women’s healthcare, security, and bodily autonomy.

Across both phases, we successfully recruited and interviewed 400 individuals, ensuring a carefully balanced and representative sample of opinions.


Execution Highlights

  • Targeted participant recruitment based on lifestyle, values, and social background
  • Online sessions via platforms like Zoom, conducted in safe, respectful environments
  • Verbatim transcription, thematic tagging, and insight extraction using qualitative coding methods
  • Final results were synthesized into clear evidence-based insights that directly supported the legislative proposal’s development

This project showcased not only our capacity to manage sensitive, large-scale research with integrity, but also our ability to amplify voices that matter in moments where every opinion counts.

If your organization is preparing to test, shape, or defend a high-impact social policy, we’re ready to help you listen deeply—and analyze effectively.

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